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Dear Ms. Writer,

As an Italian by birth I have always been a bit uncomfortable with the culture of expansive consumerism that we have embraced in North America. I like the Swedish concept of "lagom," of moderation, that you cite in your article. It also aligns with principles of Buddhism and other philosophies.

As consumers our behavior can drive the type of products and services that providers offer. With a little bit of awareness we can make conscious choices that can make us less rapacious and more inspired.

I enjoyed your article. Thanks!

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